One in three young women in the UK consider clothes “old” after wearing them once or twice. One in seven consider it a fashion faux-pas to be photographed in an outfit twice.

Notes:

Barnardos cite no longer includes this research.

Primary Source:

2015 - https://www.barnardos.org.uk/news

Secondary Source:

https://www.mckinsey.com/~/media/McKinsey/Industries/Retail/Our%20Insights/The%20State%20of%20Fashion%202019%20A%20year%20of%20awakening/The-State-of-Fashion-2019-vF.ashx

http://www.barnardos.org.uk/news/press_releases.htm?ref=105244

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