Fashion is hurting our planet and our humanity more than we know.
The facts speak for themselves.
a beautiful industry
Over 8% of total global greenhouse gas emissions are produced by the apparel/footwear industry 1
The industry’s CO₂ emissions are projected to increase by more than 60% by 2030 2
If the industry continues on its current path, by 2050 it could use more than 26% of the total global carbon budget 3
The average consumer bought 60% more clothing in 2014 than in 2000, but kept each garment half as long 4
Nearly three-fifths of all clothing produced ends up in incinerators or landfills within a year of being made 5
Americans are throwing away 81 lbs of clothing per person per year 6
Plastic microfibers shed from synthetic clothing into the water account for 85% of the human-made material found along ocean shores, threatening marine wildlife and ending up in our food supply 7
Half a million tonnes of plastic microfibers shed during the washing of plastic-based textiles such as polyester, nylon, and acrylic end up in the ocean annually. (This is 16 times more than plastic microbeads from cosmetics) 8
How apparel is made.
What it’s made from.
Who’s making it.
What happens to it after.
NSI is here to:
Help brands make impactful change by 2030.
Stir consumer demand for clothes that live up to this New Standard.
See the forest through the greenwash.
Right the misinformation wrongs and identify the best practices.
Create the defecto data and innovation hub for the industry and its stakeholders.
Utilize the research and data to help brands and manufacturers put the New Standard of ideas and innovations into practice.
Make buying better, more profitable.
Unite and embolden key influencers across the industry and make the demand, happen.