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It’s time to start some
uncomfortable conversations

07-25-2021

If you are based in Europe, Nigeria, China, the entire Western half of the United States, or anywhere else experiencing extreme weather related to the climate crisis, you know full well things are not just going to be bad for the next generation, the crisis is beginning to unfold right now.

It’s time to talk about the elephant in the room: Can the fashion industry keep growing indefinitely?

Do you want to give yourself a headache?

Try reading a fashion company’s sustainability report and then read the exact same company’s investor report. The former presents images of pristine nature, solar panels on corporate headquarters and environmental targets that almost assuage my climate anxiety. But then the latter does away with much of that talk and emphasizes growth - store growth, sales growth - growth, growth, growth.

Is net positive fashion even possible? 
And what should we do if it’s not?

Living in a world of Climate Targets

Prior to the outbreak of Covid-19, it seemed that the latest trend in sustainability was climate target setting. Everyone was getting into it: cities, countries, companies, and, never one to not jump on a trend, the fashion sector.