In 1987 US shoppers devoted about 5% of their discretionary spending to clothes. In 2017 it was about 2%.

Notes:

Primary Source:

2017 - https://www.bls.gov/cex/csxcombined.htm

Secondary Source:

https://www2.deloitte.com/us/en/insights/industry/retail-distribution/the-consumer-is-changing.html

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