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The average consumer bought 60% more clothing in 2014, than in 2000, but kept each garment half as long.

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Notes:

Primary Source:

2014 - https://www.mckinsey.com/business-functions/sustainability-and-resource-productivity/our-insights/style-thats-sustainable-a-new-fast-fashion-formula

Secondary Source:


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ConsumptionMaxine BedatJune 19, 2020YellowComment
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In the last 15 years, clothing production has approximately doubled.

ConsumptionMaxine BedatJune 19, 2020Yellow
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Extending the life of clothes by just nine extra months of active use would reduce carbon, water and waste footprints by around 20-30% each.

Consumption, Climate ChangeMaxine BedatJune 19, 2020Yellow
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