94% of Generation Z consumers believe companies have a responsibility to address environmental and social issues.

Notes:

Primary Source:

2017 - https://www.conecomm.com/research-blog/2017-genz-csr-study

Secondary Source:

https://www.mckinsey.com/~/media/McKinsey/Industries/Retail/Our%20Insights/The%20State%20of%20Fashion%202019%20A%20year%20of%20awakening/The-State-of-Fashion-2019-vF.ashx
http://www.conecomm.com/research-blog/2017-genz-csr-study#download-the-research

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